If you now go to Baidu, “Wang Xun”, was their first sight of a bespectacled “famous television actor”, followed by Chinese Academy of Sciences, physicist, Professor of Beijing University Department of archaeology school, gymnasts and so on a number of “Wang Xun”. The phone constituency, a veteran of nearly 20 years, Wang Xun, to “IT entrepreneurs” in terms of the title of the last.
“Compared to the green oranges, my personal information does very little. “Wang Xun laughed.
In a strict sense, launched green Orange brand when Wang Xun is not an entrepreneur. Back in 2006 when he created the sharp group, ODM designs as well as the phone’s processing. That time shipped tens of millions each year, but few people will remember his name, because when consumers get phone time, above the logo is always a variety of brand name has nothing to do with him. Just Cavalli iPad mini
Today, green Orange mobile phone has been doing for three years, people have mostly heard in the industry, just mention the time, mind emerges in the first was the vow to “custom” to achieve the ultimate domestic mobile phone manufacturers.
In fact, since early this year introduced VOGA V1, green Orange had to give up the custom route, which once promised looks a bit awkward. But Wang Xun’s perspective, he still thinks his logic is self-consistent. Because “customize this stuff is the future trend, everyone has their own individual needs”, as to why can’t do, the main reason is “too high on supply chain requirements on the one hand, on the other hand the domestic consumers do not have the ability to make choices.” That is, customize this thing just looks beautiful.
MOTO and Lenovo’s first mobile phone
Wang Xun after graduating into the Panasonic, science and engineering background where he remained for two years of TV’s structural engineers. This is the starting point of his career, but Wang Xun seems rarely mentioned the experience, even his closest staff members is not known. Asked about the motives of a job change for the first time, Wang Xun said “Japan Corporation (Panasonic) is too conservative, in addition, TV or mobile phone active”.
MOTO is the mobile phone sector in China’s Whampoa Military Academy-that no one will question this analogy, because it is the first Chinese and localization of core technology to China for development of the international companies. Wang Xun came here after leaving the Panasonic and MOTO was involved in the development of China’s first mobile phone–MOTO A6188. “That project is called Tai Chi, then we joked Tai Chi is too nasty, first-generation products turned into a 24 mm thick, instead of listing the second generation. Qian Chen, Zhou Guangping they have here. ”
First locally developed mobile phone was released, work in China for many years MOTO finally ushered in his heyday. But what is more important is that a group of Chinese under the guidance of a qualified teacher, and finally in own country mobile phone developed the technology. The significance of this matter is millions of people can go backward from the MOTO Chinese company Celera, Wang Xun is one of these people.
“Lenovo’s first mobile phone (ET 180) I was involved in research and development. “This is Wang Xun when it comes to associations with these words, is the last sentence. Two years of a development cycle for longer does nothing, he then entered a wireless communications company, as a Vice President can be seen, it’s more like a springboard for his career.
A mobile phone industry empiricists
Some say that smart people use probability theory to life, stupid by several random events to life. Wang Xun clearly do not regard these years the evolution of the Chinese mobile phone market are just a few random events, back from the Association in 2003, he saw the first wave of the mobile phone. Unfortunately, Lenovo missed, Xun Wang also missed. “In 2003 and 2004, domestic mobile phone in market share over international companies for two consecutive years, Lenovo’s slightly slower, at that time one of the most popular TCL and bird brands, is the fighter on your phone. ”
Fortunately, this is not the chance, through summary of Wang Xun, China’s mobile phone market every 3-5 years, similar changes can occur. Two veins are often the change around, first technical product changes, followed by marketing and channel changes. “Before 2003, in the context of country, is basically international companies opportunities to 03 years, extending to the province, a large number of Chinese mobile phone start up. ‘ Music phone dance ” cell phone ” mobile phone is an opportunity, and I was in the province to expand when starting to make their own products. ”
Wang Xun Combs trajectory, China’s mobile phone market is like a cold and precise machine, change is just one of character and attitude. Wang Xun caught up to us now to say “air”-China Mobile phone an opportunity to go overseas, it brought him a lot of orders. “ZTE and Huawei are taking their brands out, among them, China also exported a large number of mobile phones to overseas markets is only necessary to paste someone else’s logo, which is OEM machine. “Such a profit higher than the OEM, but remained at the bottom of the chain, the only brand value may be” Made in China “.
Wang Xun to know the difference and brand mobile phone manufacturers are, reality is different to other profit-sharing, complex sensibility is the merchant’s brand. Xun Wang thought he was a man of complex brand, hoping his company made many consumers respect for businesses. To do this, either the product or corporate image, he likes to compare with Huawei. “Huawei is sure to take Samsung, because of its technology and brand penetration is strong enough. Now, Huawei is more representative of a Chinese spirit and positive energy, consumers did not feel in the hands drop. Shares of other Internet phone looks great, in fact, are very vulnerable. ”
But Wang Xun acknowledged Green Orange not brands, time is always slower than ideal. But when it comes to product when he says: “our mobile phones is also good, and Huawei, a fight. Plus we sell 3999, channels profitable, everyone is willing to sell the phone. “This opportunity is coming soon netcom.
Profits or brand premium channel stores the goods necessary for, but more important than these is someone willing to sell after, whether there will be more people willing to buy?
I Ma bought hundreds of cell phones
Wang Xun Qing Orange mobile phone safety shipped 1 million units this year, largely on its previous sales to double. But compare China’s market forecast of 500 million shipments this year, such rhythms of a dosage to brand manufacturers is still too slow, Wang Xun said: “If a new vendor wants large areas to rely on low prices, it is not healthy. Because of the low price is like a drug, if one vendor and want to make money, consumers will not be accepted. ”
Wang Xun apparently is see not Shang low price of, green Orange from do custom machine began on follow with domestic phone of highest price “we first generation phone out of when, basically and Huawei of P6 (price) almost”, flagship products of positioning also has been is high-end people, Wang Xun readily took up put in table Shang of phone “like we this paragraph products main is for success people, it took up also is is has texture of. “Press OK once, cell phones are a bit heavy. Wang Xun with two accompanying VOGA V1, which they fear will cause fatigue.
Financial freedom is one of the most worldly standards of success, and Wang Xun circles there are such people. “Ma, I took hundreds of V1, cell phones are sent to Zhao Wei, ren Zhiqiang, who to use. “When a reporter asked Ma why when looking for a home, he added:” at that time also talk about cooperation, he buy the phone, may think of our phone design is pretty good. “As to how the feedback from those who succeed, he referred to the pan. “He also used our cell phones a while ago Twitter, did you see? “Wang Xun said.
Even Wang Xun so high-end brand positioning, green Orange upcoming phone will still have a variety of price ranges, without such strategies to be more consumer groups. Although no further product details, Wang Xun is still confident enough to say “our product will be very competitive.” Le Jia Yue Ting, President of vision cell phones, and the difference is, Wang Xun confidence more for products comes from the interpretation of product details. “If you look at the lines, they all have a certain angle, this will give people a sense of the muscle. “Xun Wang, pointing to the phone’s back, told reporters.
MyUI presentation customization system when his classic mode and power saving mode to switch back and forth between, while stressing that interface design is very simple. Just when reporters referred to the overall feel a bit like MIUI, Wang Xun, said: “in fact, many generic Mac native UI, just like God does not like, our UI has its own design style. “He looked up, pointing at an icon on the phone said:” our icon has a 135 degree of shadow, see? “Where he pointed, the reporter was seen being ignored the way the shadows before.
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